March 2020 Chapter of the Month

Central Massachusetts

After spending several years struggling to recruit new volunteer leaders and keep members engaged, the Central Massachusetts Chapter was on the brink of dissolution. The chapter sent out an urgent communication about volunteer needs that yielded seven new board members. Following a comprehensive onboarding program, the new chapter leaders attended a planning meeting during which they selected their desired board roles and identified strategic goals for the chapter. As a result of this new energy and leadership on the board, the chapter has attracted new members, increased its joint membership percentage, improved event marketing, and made events profitable.