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Long-Form Training Is Outdated, Gamification Is In

Wednesday, December 28, 2016

There is a growing interest in the gamification of training, especially to engage Millennial members of the workforce. Retail giant Walmart, for example, hopes to prevent warehouse accidents through the use of a mobile app. The game, used by 80,000 of the retailer’s warehouse and logistics workers, features three-minute presentations on the proper way to do routine tasks workers face on a daily basis. Employees watch the presentation and are then tested to see if they remember the material. During the initial six-month test of the app with 5,000 employees, the number of injuries deemed reportable was nearly cut in half. Results like these highlight the changing attitudes workers have regarding training. Rather than sit through classroom lectures, employers are realizing that video-centric, on-demand learning modules are far more effective in communicating values and skills. “People are not patient for long-form content,” says Josh Bersin, who advises companies on training strategies for consulting firm Deloitte. “They want to skip to the part they need.”

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