At this point, most managers are aware that engagement is critical to an organization’s success, but achieving high levels of engagement is often a difficult prospect. In the United States, it’s estimated that organizations spend approximately $270 million per year on engagement efforts, yet 63 percent of employees say they aren’t fully engaged in their workplaces. This disconnect can mean two things: Either organizations aren’t putting the data obtained from employee feedback to meaningful use, or they simply aren’t asking the right questions. In engagement, communication is key, and identifying the proper questions to ask for a specific organization’s goals is important. Engagement surveys are not one-size-fits-all. Its also important to understand the general drivers of engagement, such as supportive work atmospheres, alluring perks, and strong community values. Once the drivers are understood, the patterns in what’s lacking become more clear. Additionally, it's important to be proactive about identifying challenges to engagement. Even if an organization is running fairly smoothly, it’s up to management to ask the hard questions and consider what they could be doing better.