Ken Ideus

Influencing Your Audience: Crafting Messages that Motivate

The ability to communicate is the single most important skill a manager can have, and good writing is at the heart of communication. Most issues that managers handle end up in writing, and solutions require the clear thinking reflected in good writing. This webcast will provide managers with the techniques they need to organize topics, capture attention quickly, express ideas clearly and efficiently, and make a message visually inviting. We will discuss how to handle difficult situations tactfully in email and how to influence an audience.
This webcast will cover the following:
The Basics

Communication: The essential skill for managers in today’s workplace
The role of writing
A manager’s greatest challenge

Doing the Advance Work

Asking important questions about the message, audience, and situation
Brainstorm and ordering your topics

Packaging a Message That Pulls Readers In

Why the beginning-middle-end structure doesn’t work in email
The importance of presenting the essentials in the first few sentences
The need for graphic elements to make the message visually appealing

Using a Professional Tone

Structuring a message effectively in a delicate situation
 Knowing how to soften the impact of bad news
Understanding the difference between a complaint and a criticism

Essentials of Clear, Tight Writing

Identifying words that don’t contribute
Simplifying complex information using techniques that journalists use

 
Download the Handout Here:  Business Writing for Managers

Business Writing for Managers and Leaders

Have you ever considered creating a learning brand for your training program?
Ever wondered how to make your learning brand significant within your organization?
Ever considered the benefit of external validation to the success of your learning brand?
Join Ken Barber, Manager of Learning & Development for Jiffy Lube International on June 20th and learn the Three Steps to building a learning brand, and why it matters. Ken will explain the life cycle of a brand, and provide insight on how external award competition can sharpen your skills, encourage your team, and win support from your business and customers. The session will be non-technical, conversational, and filled with simple, practical ideas you can implement in your program. Ken is a popular speaker at ASTD and other industry conferences and Jiffy Lube University is one of the most highly decorated training programs in America.