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Norma Dávila


Norma Dávila is a certified career development strategist who guides clients through targeted introspection and self-assessments to identify strengths and interests before embarking on career changes. Her approach to career coaching positions her clients to gain the self-confidence to present themselves as the best candidate during job interviews. Norma, a certified resume writer by PARW/CC, adapts her advice to best suit client professional experience and aspirations. A firm believer in the value of networks, she steers them to optimize every personal or virtual opportunity to connect with others. A natural talent developer, Norma focuses her practice on entry-level and midcareer professionals across the entire employee life cycle, and has supported employees from industries including banking, technology, telecommunications, pharmaceutical, medical devices, dairy products, aerospace manufacturing, retail sales, risk management, automotive sales, energy, waste management, and funeral services. She is recognized for communicating complex ideas in easy-to-understand terms to all audiences and introducing concrete examples to which they can relate. Norma specializes in designing and delivering learning experiences that lay the groundwork to acquire and strengthen competencies and skills on topics such as team development, business writing, customer service, performance management, employee communications, and transition management. She is a Society for Human Resource Management Senior Certified Professional, and has a bachelor’s degree in psychology from Yale University and master’s and doctoral degrees in psychology from the University of Chicago.

Norma is a partner in the Human Factor Consulting Group, senior consultant for AON, and subject matter expert, program facilitator, and program translator for SHRM specializing in Latin America. This Certified DDI Facilitator is field editor for ATD Links and co-author with Wanda Piña-Ramírez of Effective Onboarding (ATD Press, 2018), Cutting Through the Noise: The Right Employee Engagement Strategies for You (ASTD Press, 2013) and Passing the Torch: A Guide to the Succession Planning Process (ATD Press, 2015) as well as of articles in TD, T&D, The Public Manager, and multiple blogs. She has presented at ATD’s International Conference & Exposition, SHRM’s Talent Management Conference, SHRM’s Conference Preview Workshops, ATD’s México Summit, and Ellevate, among others.

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