Sieglinde Simon, CPTD, is a multifaceted L&D professional whose 30-year career started with writing technical telecommunications manuals, then migrating into quality assurance, and then pivoting to L&D, eventually earning a master’s degree in the field.

Simon the director of professional development with the ATD Northeast Florida Chapter. Her passion is learning and research, her enthusiasm stems from partnering with and helping people to learn, and her expertise is designing instructional materials that inspire and motivate to improve performance. As the senior instructional designer at Security First Insurance, she is part of a team that built the training department from the ground up, providing the organization of 400-plus employees with specialized training solutions that align with and support business goals.