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TD at Work Guide

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Learning Through Transmedia Storytelling

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251401_Learning Through Transmedia Storytelling
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Transmedia storytelling, developing a narrative across multiple platforms to expand learning and engagement, works because it encourages learners to be resourceful, and is social, mobile, accessible, and re-playable.

This Infoline will:

  • Provide a framework for good storytelling techniques.

  • Explain what transmedia storytelling is, and why and how it is effective.

  • Help you find a practical and valuable “story structure” for learning design challenges.

  • Describe the trainer’s role in transmedia storytelling.

This Infoline comes with tips for designing transmedia learning based on the traditional storytelling framework, and provides examples of effective transmedia storytelling in the business and learning environments.

Book Details

  • ISBN: 9781562869519

  • Pages: 20

  • Publication Date: January 2014

  • Formats: Paperback, PDF

  • Product Code: 251401

About the Authors
Anders Gronstedt

Anders Gronstedt, PhD, is president of The Gronstedt Group, which has been instrumental in helping global companies like Walmart, Pfizer, Novartis, Bristol Myers Squibb, and Daikin improve performance with their new generation of hyper-realistic, multi-player VR simulations and learning games. His articles have appeared in the Harvard Business Review.

Marc Ramos

Marc Ramos currently leads Google’s Professional Development strategy and programs related to the training of educators globally. Previously at Google, he led global instructional design for Google’s central people operations function.

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