The third installment of this four-post series offered some hints on how to get ready to go mobile. Think of that as how to get to square one. This week’s post offers a guide to get off square one. This is where the oft-discussed buck stops. If the paper, white board, or screen remains blank, your effort will be the latest casualty in a classic ongoing series: Man (or woman) against white space. Here’s how to make sure white space doesn’t win.
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