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An organization's sales force drives the bottom line—and effective sales training is the bedrock of a successful sales program. The ATD/Intrepid/i4cp State of Sales Training Study explores how today's organizations are approaching sales training and sheds light on opportunities that organizations are missing to optimize those approaches or consider new ones. The data included in the report provides new insight into the current—and future—state of sales training globally. Based on a survey of more than 500 experts, the ATD/Intrepid/i4cp study will equip you with the statistics to inform important sales training decisions, provide you with a background on the current sales training environment, and give you policy recommendations that can get you started on the road to success now.

Book Details
Publication Date:
Formats: Paperback, PDF
Product Code: 190903