ATD’s Sales Onboarding: Launching Productivity report examines how organizations operate onboarding programs tailored specifically to salespeople that are separate from general organizational onboarding. Based on a survey of talent development and sales enablement professionals, the report provides insights on trends and best practices in sales onboarding. Readers can use the information in this report to benchmark their organization’s practices against those of their peers.
The report explores the top benefits of sales onboarding, the top barriers to conducting it effectively, and reasons why organizations choose not to offer sales onboarding. It also examines how organizations structure their sales onboarding programs, what content they deliver in those programs, and how they deliver it.