In 2019, 61.3 percent of organizations reported having a sales enablement person, initiative, or function (Miller Heiman, 2019 CSO Insights Sales Enablement Report). As this number has tripled in the last decade and continues to grow, sales enablement teams need resources to be more effective in their expanding roles. The Association for Talent Development (ATD) is the one place you can go for learning resources, knowledge, insights, and practical skills to immediately enable your sales teams to sell more effectively and help drive business outcomes.
Sales Enablement Resource Center: A collection of content-rich resources including short videos, curated insights from practitioners and experts, and other publications designed to give you and your sales team the perspectives and best practices they need to succeed.
World-Class Sales Competency Model: A researched-backed framework for supporting your various sales talent management initiatives. Use the assessments and tools to create actionable guides to develop your customer-facing teams.
Sales Accelerators Training Modules: Ready-to-deploy essential sales skills training modules for sales onboarding or refresher skill development.