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1-20 of 25 Results
Job Aids & Tools
Thursday, February 1, 2018
These templates help identify whom you know at the customer account and whom you do not. The Account Map Template helps paint a clearer picture of your relationship with a client point of...
Insights
Tuesday, November 7, 2017
No doubt, the volume of sales content has exploded in recent years—ranging from whitepapers, to case studies, to product overviews, to podcasts. But even though sales people continue to...
Job Aids & Tools
Monday, August 28, 2017
Adapted from Mark Donnolo's Essential Account Planning, this tool will help you assess your organization’s efforts in each of the five keys for successful strategic account planning.
Insights
Tuesday, August 1, 2017
It’s time to stop using your old sales strategy in today’s selling world. Buyers have changed. Sales reps have changed. You have changed. However, high performers of all types—from highly...
Insights
Wednesday, July 26, 2017
Modern buyers may have more options than ever before, but they are less equipped to make a decision and more likely to stick with the status quo. Enter consultative selling.  According to...
Video
Wednesday, May 24, 2017
Account planning is an essential part of a high-performing sales organization. It brings together critical information about your customer, your competitors, and your strategy to win...
Books
Tuesday, May 23, 2017
Sales growth starts with planning. Sales accounts are harder than ever to win, let alone keep. Globalization, cloud computing, and crowdsourcing create a marketplace where any account can...
TD Magazine
Monday, May 1, 2017
Long-term success begins with a plan. Three years ago, Andrews Distributing, one of the largest beer distributors in the United States, began following a structured account planning process...
Insights
Thursday, April 20, 2017
I’ve spend enough time in stifling hot conference rooms with dozens of people who clearly do not want to be there to understand the difficulties of account planning. Most sales people would...
Books
Tuesday, June 1, 2010
Lead With Your Customer goes beyond corporate culture and customer satisfaction, and provides a complete roadmap to achieving permanent excellence in your organization. This is a real-world...
Insights
Thursday, March 9, 2017
Account planning provides a structure for sales and sales enablers to determine what’s important—and what’s not—when pursuing customers. As competition in markets increases, account plans...
Insights
Wednesday, January 25, 2017
Account planning is an activity sales people love to hate. It’s generally seen as a good thing to do, but who has the time? Sales people are supposed to be in the field talking to...
Insights
Wednesday, June 1, 2016
IBM Armonk  New York Executive Conversation (now part of Corporate Visions International)  Incline Village, Nevada FinListics Solutions Alpharetta, Georgia The marketplace and client...
Insights
Tuesday, May 5, 2015
Stop for a moment and ask yourself: “Why did I lose the last few major deals I was working on?” If your answer is “price,” I’m going to challenge you to broaden your thinking.  Price is the...
1-20 of 25 Results