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Insights
Thursday, May 17, 2018
Business data is vast and easily accessed, but it’s also disparate and often lacks the contextual power of a narrative. Sales professionals are uniquely positioned to turn this challenge...
Roles:
Job Aids & Tools
Thursday, February 1, 2018
These templates help identify whom you know at the customer account and whom you do not. The Account Map Template helps paint a clearer picture of your relationship with a client point of...
Insights
Tuesday, November 7, 2017
No doubt, the volume of sales content has exploded in recent years—ranging from whitepapers, to case studies, to product overviews, to podcasts. But even though sales people continue to...
Job Aids & Tools
Monday, August 28, 2017
Adapted from Mark Donnolo's Essential Account Planning, this tool will help you assess your organization’s efforts in each of the five keys for successful strategic account planning.
Insights
Tuesday, August 1, 2017
It’s time to stop using your old sales strategy in today’s selling world. Buyers have changed. Sales reps have changed. You have changed. However, high performers of all types—from highly...
Insights
Wednesday, July 26, 2017
Modern buyers may have more options than ever before, but they are less equipped to make a decision and more likely to stick with the status quo. Enter consultative selling.  According to...
Books
Tuesday, May 23, 2017
Sales growth starts with planning. Sales accounts are harder than ever to win, let alone keep. Globalization, cloud computing, and crowdsourcing create a marketplace where any account can...
Video
Wednesday, May 24, 2017
Account planning is an essential part of a high-performing sales organization. It brings together critical information about your customer, your competitors, and your strategy to win...
TD Magazine
Monday, May 1, 2017
Long-term success begins with a plan. Three years ago, Andrews Distributing, one of the largest beer distributors in the United States, began following a structured account planning process...
Insights
Thursday, April 20, 2017
I’ve spend enough time in stifling hot conference rooms with dozens of people who clearly do not want to be there to understand the difficulties of account planning. Most sales people would...
1-20 of 31 Results