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Dave Marcum

NewSchool Thinking

Marcus Birtwhistle recently joined the Advanced Distributed Learning (ADL) Initiative to develop and advance mobile learning within the Department of Defense. He will be partnering with academia, the defense and commercial mobile technology industry, and all military services to research and evolve mobile learning systems and technology in support of the NextGen Learning Environment. He provides a Certified Knowledge Manager perspective and is focused on building an ecosystem of effective mobile resources that implement user interface (UI) and user experience (UX) principles that learners have come to expect through use of mobile devices in their daily lives. He is a contract employee with Katmai Government Services.

Marcus Birtwhistle

How do I become successful? How do I advance my career? How do I become the best possible me in the workplace? We have all asked these questions, and have tormented ourselves with trying to find the right answers. While there is no right answer, there is a place to start—figuring out who you are. Now, Discover Your Strengths, written by Marcus Buckingham and Donald O. Clifton, allows you to take an assessment to discover and benefit from your strengths.Many people go through their daily work accomplishing task after task, with an inkling of what they are good at or what they enjoy. However, do we take those insights and mold our career around them? Maybe, maybe not. Now, Discover Your Strengths focuses on the idea that people should capitalize on their strengths and manage around their weaknesses. This means we should take what we are good at and flourish versus spending time trying to better our faults.As a society, we are used to the notion that we need to be good at everything, but in reality, that isn’t possible. No matter how hard we try, there will always be things that we are not good at. So, why do we waste our time on things that are not our strengths? The book is not suggesting that you should never try something you don’t believe you will succeed at, instead it encourages you to get to know what you are good at and truly use it to your advantage.Now, Discover Your Strengths comes with a unique code for you to take Gallup’s Clifton StrengthsFinder Assessment online. From the assessment you’ll discover your top five of the 34 strengths that they have developed. These strengths range from achiever to communicator to learner and so forth. Once you are aware of your top five, you can use the book to figure out what your strengths mean and how to put them to work.The book describes each strength, as well as the individuals that usually possess them. For many, reading this information is like looking into a mirror because it provides words to describe the actions and mindset that come naturally for them. For example, one of my strengths was learner, which in the book is described as, “The subject matter that interests you most will be determined by your other themes and experiences, but whatever the subject, you will always be drawn to the process of learning.” For me, nothing could be more true: I try to gather information constantly and learn as much as I can about everything around me. Knowing your strengths and learning how to implement them can be a personal catalyst for change at work.Now, Discover Your Strengths also dives into how to manage people regarding the 34 themes. It explains how to manage people with various strengths and suggests steps a manager can take to help that person succeed.It is vital to know who you are to advance within your career. It is even more important to ensure that you are spending your time working on items that coincide with your strengths. Now, Discover Your Strengths will help you realize your potential and drive realistic results within your career.ATD young professionals are encouraged to get involved and submit content to ATD blogs. Find more information about how you can share your content.

Discover Your Strengths

Join the more than 160,000 learners from around the world who have trained with us and earned valuable ATD certificates and credentials. Get to know the talented and diverse community: Marcus Johnston is a Manager for Christian Care Ministry (CCM) Me

"I highly recommend the ATD Change Management Certificate"

8.4 trillion dollars.That's how Jean-Marc Laouchez quantified the impact of the talent crunch on today's organizations. Laouchez leads the Korn Ferry Institute and the Korn Ferry Academy, and recently delivered the opening keynote at Degreed’s annual innovator’s conference, LENS.So how best to make sense of such a staggering figure?Insight #1: People are your number 1 capital.In his welcome message at LENS, Degreed CEO Chris McCarthy reminded leaders that "technology and products can always move faster than organizational change."There is still a disconnect between what learning and development (L&D) leaders communicate as a top priority to the CEO (investing in people) and what the board/shareholders prioritize (investing in technology). \[4\] That there is disparity between how these two stakeholder groups view strategic priorities is unsurprising. In fact, even in high-performing companies, it's estimated that less than 30% of employees correctly identify organizational strategy. \[5\]The advantage of clearly communicating to all audiences that "people are the #1 asset" is that this clarity empowers employees to move quickly and confidently in alignment with goals. In their book, Talent Wins, Charan et al. go further to emphasize that executives and boards must recognize that talent, even more than strategy, is what generates value. \[1\] Laouchez laid out a clear plan of action that challenges organizations to pursue change by understanding how to "maximize internal talent to capture future value." \[4\]Insight #2: Define and develop the right skills, for the right jobs, for the right talent.Laouchez shared a study that Korn Ferry conducted with the World's Most Admired Companies (WMACs), where less than half of those organizations felt their talent had the right skills and capabilities to execute strategy. \[3\] This finding aligns with PwC's 21st Century CEO Survey where "80% of CEOs say they’re worried and 38% are extremely concerned about availability of digital skills in their country." \[9\] The conversation around the skills gap is complicated by the argument that employers should focus on increased wages—oversimplifying the problem to one of supply-and-demand driven primarily by the price of labor. Gartner's Marcus Chiu explains that for the many employers who are already willing to pay more, this solution is fraught with diminishing returns. \[2\]So what happens when there's a high supply of workers? The LinkedIn Workforce Report for September 2018 analyzes migration trends between major U.S. cities and which cities present the largest skill gaps. Interestingly, although Austin, TX gained the most workers in September 2018, this city also ranked among the top 10 cities with the largest skill shortages. \[6\] This suggests that an influx of workers is not always enough to solve the mismatch between the skills workers have and the skills employers need.It is worth noting that "more than one-half of employees rated opportunities to use their skills and abilities at work as a very important contributor to their job satisfaction." \[10\] This signals a shared value: Both workers and employers want to match skills to roles. Everyone now has access to the millions of courses, books, articles, videos, apps, podcasts, social networks, and other learning content. Key to building the skills needed to win is for employers to connect that content to skills, and then connect those skills to jobs.Insight #3: Make learning work by balancing outcomes, capabilities, and purpose.Culture—this is what ties it all together. A digital learning strategy that connects content to skills and skills to jobs must be anchored in a strong culture. If the digital building blocks for a highly-skilled workforce are firmly set on the cornerstone of a talent-first agenda, the organizational culture can thrive. \[1\] A culture of continuous learning is a competitive advantage, and is key to attracting talent—especially Millennials. \[8\] Laouchez outlined a three-point framework for how employers can drive a strong learning culture \[4\]:● Purpose: Come and work with us, and be who you are.● Capabilities: Do what you are good at, or do what you like, and master it.● Outcomes: We are going to put the needed resources behind you to achieve the desired results.Technology alone is not the magic bullet. In this paradigm, technology is an enabler—one that helps drive a disproportionate return on talent. This framework is also about nurturing trust between the organization and its talent to capture future value. Shane O'Leary references Daniel Coyle to explain that organizations like IDEO, Google, and Pixar integrate purpose and profit because they "build a common purpose, share vulnerability, and create psychological safety." \[3\] \[7\] Another way to build trust is to reward the talent that generates outsize value for the organization. Developing a roster of top-skilled talent is not just about the talent at the top. Further, those value creators can be many positions distanced from the CEO. \[1\] A flash of genius almost never sparks in alignment with organization hierarchies, but instead comes "from a volume of random ideas by lots of different people with different perspectives." \[3\]Want to learn more? Check out this pathway that includes the sources cited throughout the post.\*\*\*Charan, R., Barton, D., & Carey, D. C. (2018). Talent wins: The new playbook for putting people first. Boston, MA: Harvard Business Review Press.Chiu, M. (2018, June 4). Can US Employers Close the Skills Gap With Higher Wages Alone? Probably Not. Retrieved from https://www.cebglobal.com/talentdaily/can-us-employers-close-the-skills-gap-with-higher-wages-alone/COYLE, D. (2017). CULTURE CODE: The hidden language of highly successful groups. S.l.: BANTAM.Laouchez, J. (2018, October 4). L&D Strategy: How to Win the Battle Between People and Profits. Keynote speech presented at LENS 2018 in New York, New York.Leppert, J., & Kotter, J. (2014, June 9). When CEOs Talk Strategy, 70% Of The Company Doesn't Get It. Retrieved from https://www.forbes.com/sites/johnkotter/2013/07/09/heres-why-ceo-strategies-fall-on-deaf-ears/#240067ed3663LinkedIn. (2018, September 11).LinkedIn Workforce Report | Atlanta | September 2018. Retrieved from https://economicgraph.linkedin.com/resources/linkedin-workforce-report-september-2018O'Leary, S. (2018, July 8). The surprising reason why IDEO, Pixar & Google prioritise 'psychological safety' to win the battle for better ideas... Retrieved from https://www.linkedin.com/pulse/surprising-reason-why-ideo-pixar-google-prioritise-safety-o-leary/?lipi=urn:li:page:d\_flagship3\_profile\_view\_base\_recent\_activity\_details\_all;sdxb2rg3S8mRhNOmIoT35A==&licu=urn:li:control:d\_flagship3\_profile\_view\_base\_recent\_activity\_details\_all-linkPalmer, K., & Blake, D. (2018). The expertise economy: How the smartest companies use learning to engage, compete, and succeed. Boston, MA: Nicholas Brealey Publishing.PricewaterhouseCoopers. (2018, January 22). Key findings on talent: 21st CEO Survey. Retrieved from https://www.pwc.com/gx/en/ceo-agenda/ceosurvey/2018/gx/deep-dives/talent.htmlSHRM. (2016, November 16). 2016 Employee Job Satisfaction and Engagement: Revitalizing a Changing Workforce. Retrieved from SHRM.

What the World's Most Admired Companies Are Extremely Concerned About

Rachel Karu’s personal journey as a recovering perfectionist inspired her to create Stepping Into More—a professional and personal development company, dedicated to supporting clients with their quest to unleash their purpose and passion in order to lead a fulfilling and empowered life. Karu has coached hundreds of successful leaders who supposedly have it all and yet feel empty and burned out. Previously, Karu served as human resources manager at EMI Music Distribution and the manager of organization development and training at Easton Sports. She earned an M.S. in counseling for business, industry, and government and a B.S. in business, with a specialization in human resources.  Karu achieved her coaching credential through the International Coaching Federation and is a Certified Strengths Coach with the Marcus Buckingham Company. She is president elect for the International Coach Federation, Los Angeles and leads the Westside Breakfast Special Interest Group for ATD.

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