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Gene L. Roth

Developing a Personal Philosophy for Technical Training

Evaluating CBT Evaluation

Training and developing employee skill sets is one of the top items on the minds of leaders and executives. The number of companies looking to build learning and development (L&D) programs for their employees is growing, and will continue to grow, to keep up with the emerging need to provide a more learner-centric environment in the workplace.The L&D landscape is not simple or straightforward. With archaic systems, ever-changing technologies, and constantly adapting audiences, it’s vital to understand the learning and development challenges that can make building a program difficult. By identifying these challenges, you can learn to recognize pitfalls and plan accordingly.Demonstrating Value to LeadershipDemonstrating value is one of the biggest challenges an instructional designer, content manager, or developer can face. If you are lucky, you will have a champion on the executive team who already understands the value of organizational learning and how it impacts the bottom line. In most instances, you will need to work with the executives and build those relationships. Here are some ways to help build value for the work you do:● Show the value. Demonstrate to your potential advocates why L&D is going to make their lives easier.● Understand pain points. Constant communication and understanding of their main pain points is important when it comes to learning and development. To be successful you must be crushing their pain points.Adapting Content for a Varying AudienceCreating a 300-page manual for a product that employees would get on their first day and calling it training used to be enough. This, coupled with on-the-job training on day two, and the employee had completed the onboarding process.Times have changed, and our employees and clients expect more from us. Here are some tips to develop content that speaks to all your learning styles:● Microlearning. The days of sitting and consuming hours of videos at once are gone. Learners expect content to be digestible, easily consumed within five to 10 minutes at a time. Designing your program to be modular will allow your learners to have more control over what they learn and when.● Easy access to content. Your employees should be able to access content from their phone, tablet, or desk.Measuring Return on Investment (ROI) and EffectivenessShowing ROI within a learning and development program can be very difficult, as it’s not always black and white. There is not a single cause that equals one expected effect. You cannot always pinpoint a specific training that directly leads to a landed deal. However, there are ways to build this ROI.Here are a few tips on how to measure the effectiveness of training:● Start with a project. To show you can provide value and are worth the investment, start with a small, targeted program. The less money and time you need to put in, the larger the ROI will be. Positively affecting one group with this program and then being able to show the ROI will allow you to grow and expand.● Start with a group that has measurable metrics. Pick a group to build training for that you can show true black and white metrics. Sales and support are great groups to start with, as they often have a clear need for training, and already have built in metrics where you can provide training. It is much easier to show how implementation of a pipeline development training program grew pipeline development by X% over the same time last quarter.Building an organizational learning program for employees may seem daunting but as long as you keep in mind your true objective and are thoughtful about the work you are doing, you will be successful. Learning and development is a vital component of a company’s success. Don’t let training challenges block you from moving forward and providing the value you bring to the table, consider using a solution such as MadCap Flare to make this process easier for you.About the AuthorAndrea Maliska is an award-winning learning and development leader with more than 15 years of experience across multiple industries. She currently owns her own e-learning consulting company, Rebel Learn.

Three Challenges of Building a Learning and Development Program and How to Overcome Them

What is Demo Day? This free, half-day event offers you the opportunity to see live demos from leading authoring tools providers. Each 30-minute demo allows you to see the solution in action, ask questions, and request additional information. Selecting new technologies and programs for your organization is a tough decision and a big investment. Let ATD Demo Day help you learn about the benefits of a variety of options at once.
Who is it for?
Anyone who is implementing new technologies in their organization or seeking innovative solutions to enhance their e-learning and content creation. If you're in the process of selecting new authoring tools or looking to scale your organizations content creation, this event is for you.
Demo Day Agenda: (All times below are Eastern Standard Time)

11:55-12:00 pm ATD Introduction & Welcome
12:00-12:30 pm AI-Tool Kit: Your Personal Assistant to Streamline Content Creation (ELB Learning)
12:45-1:15 pm Simplify and Accelerate Knowledge Sharing in Your Organization (Easygenerator)
1:30-2:00 pm Discover the Power of the All-New Adobe Captivate (Adobe)


Session Descriptions: 
12:00-12:30 p.m.  
AI-Tool Kit: Your Personal Assistant to Streamline Content Creation
Discover how ELB Learning’s AI Tool Kit can transform your content creation process, helping you work faster and smarter. Shanmugam (Shan) Karuppusamy, VP of Product Development, will showcase each feature—from the AI-powered Asset Finder to the Speech Transcriber—demonstrating how to enhance the quality and clarity of your work. Whether you're creating training materials, assessments, or marketing content, this AI Tool Kit simplifies complex tasks and delivers professional results in minutes.
Join this session to:

Streamline Visual Selection: Learn how to use the AI-powered Asset Finder to quickly locate perfect images and videos from millions of assets, elevating your projects with ease.
Personalize and Simplify Content: See how the Avatar Generator and Text Rewriter enable you to create customized video content and improve text for clarity and precision without the hassle.
Accelerate Content Production: Discover how the Steps Writer, Questions Writer, and other AI tools can turn complex tasks—like creating quizzes, guides, and transcriptions—into simple, streamlined processes.

Speaker: Shanmugam (Shan) Karuppusamy, VP of Product Development, ELB Learning

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12:45-1:15 p.m.  
Simplify and Accelerate Knowledge Sharing in Your Organization

Designed for people without experience creating e-learning, Easygenerator makes content creation quick and easy with AI at its core. It also supports automated translation into 75 languages, ensuring your content is accessible to a global workforce. With over 50,000 users in more than 150 countries, including from companies like PepsiCo and Cisco, Easygenerator empowers subject-matter experts to create high-quality e-learning, decentralizing content creation across your organization.
Join this session to:

Discover how easy it is to turn knowledge into e-learning in minutes with EasyAI.
Find out how simple it is to translate your courses into 75 languages to support your global learners.
See how easy it is to add employees and subject-matter experts as co-authors to your courses and enjoy simultaneous collaboration to further enhance your content.

Speaker: Ignacio Ortiz, Enterprise L&D Advisor, Easygenerator
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1:30-2:00 p.m.  
Discover the Power of the All-New Adobe Captivate
Get ready for an exciting journey into the world of Adobe Captivate! Join us for a live demo where we’ll showcase the incredible features that make Captivate a game-changer for eLearning and all the cool interactions you can create with this powerful tool. From creating stunning responsive and interactive content, integrating multimedia into your courses, to making your courses accessible, you’ll see how easy it is to create content that captivates your audience. You will also get a sneak peak into our upcoming Gen AI innovations. Don’t miss out on this opportunity to elevate your eLearning game!
Join this session to:

Understand New Features: Gain insights into the latest features of Adobe Captivate, including streamlined workflows, enhanced interactivity options, and new templates.
Learn Techniques for Creating Interactive Content: Explore various techniques for integrating interactive elements, such as quizzes, simulations, and multimedia, helping attendees enhance learner engagement and retention in their eLearning modules.
Experience Responsive Design: Leverage the auto-responsive capabilities to create courses that automatically adjust for different devices devices, ensuring a consistent and engaging learner experience across all platforms. 

Speaker: Sharath Ramaswamy, Senior eLearning Evangelist, Adobe

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