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Author Rance Greene answered questions about storytelling.

Q&A With Instructional Story Design Author Rance Greene

Join Rance Greene, author of the new ATD Press book Instructional Story Design: Develop Stories That Train, for a virtual author chat about how instructional designers can incorporate story design into their work. Greene will discuss how his three principles of story design align with the steps in ADDIE and share his experiences as a story designer. There will also be opportunities for attendees to ask questions and share their experiences. This discussion will bring value to those who have already read Instructional Story Design as well as those who are new to story design.

Author Chat With Rance Greene

Rance Greene is a story designer. He is a master of connecting stories to learning. He works for Health Care Service Corporation (HCSC), where he transformed compliance training to an action-based story platform. His eLearning solutions have won awards from the eLearning Guild, ATD Dallas, Health Ethics Trust and even a Telly Award. Rance believes that story designing is not reserved for only great story-tellers. His Story Design workshops are lauded for their practicality and personal feedback on assignments. His presentations demonstrate story design technique and give his audiences the opportunity to experience the power of stories in learning for themselves. Rance is a also a playwright, song-writer and frequent speaker. In 2017, he served ATD Dallas as the VP of Special Interest Groups. In 2018, he serves as the Executive Board member overseeing Professional Development for ATD Dallas.

Rance Greene

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Though many instructional design certificate programs have a deep focus on writing learning objectives, a highly academic approach does not always prepare professionals and students to enter a fast-paced business world. When it comes down to communications with stakeholders, subject matter experts, and learners, it’s best to talk straight: “What actions need to be done to achieve the business outcome?”. Use this tool to ensure your SMEs, learners, and stakeholders all achieve their desired outcomes. 

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