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Robin Daniels leads as chief business officer at Zensai, where he drives the development of cutting-edge AI-driven HR solutions. With rich expertise in HR and Learning & Development, Robin is passionate about helping organizations maximize their potential through technology. 

Robin Daniels

Learn how to bridge the divide between learning and business strategy. Explore the importance of linking learning to business outcomes, effective learning evaluation strategies, and achieving learning ROI.Get ready for a startling statistic: ATD’s 2025 research report, The Future of Evaluating Learning and Measuring Impact: Improving Skills and Addressing Challenges, found that only 4 percent of organizations excel at using learning data to inform business decisions. L&D professionals are under increasing pressure to demonstrate the value of their initiatives, yet outdated measurement methods and fragmented systems often hinder their ability to prove learning impact. This devastatingly low number highlights a significant disconnect in how companies leverage learning to drive strategic outcomes. It also begs an important question: What if learning could transform from a perceived cost center into a catalyst for tangible business growth? Why This Gap ExistsThere are several factors that contribute to the divide between learning and business strategy. A common obstacle is the over-reliance on “smile sheets” and participation data—sure, they count who showed up, but old-fashioned feedback forms fail to capture the true impact of learning on performance. Plus, many organizations struggle to get access to performance-related data because it’s scattered everywhere, making training feel separate from actual work. According to McKinsey research, L&D managers often spend a disproportionate amount of time—nearly one full day a week—on administrative tasks, leaving little room for strategic initiatives. These challenges weaken the link between L&D activities and strategic business outcomes, making it difficult to demonstrate learning ROI and secure stakeholder buy-in. The Case for Linking Learning to Business StrategyOur findings reveal that only 43 percent of organizations report a strong alignment between learning and business goals. That’s a pretty big gap! However, when learning is linked to business strategy, L&D teams gain:Better stakeholder buy-in: Stakeholders who see a clear connection between learning programs and critical business objectives are more likely to champion L&D’s efforts and provide the necessary support.Increased investment in L&D: Companies that recognize learning as a strategic driver of success are more willing to allocate budget and resources to adopt innovative technologies, high-quality content, and a talent development strategy that helps employees thrive.More meaningful learning initiatives: By understanding the specific knowledge and skills that employees need to reach business targets, L&D can create programs that actually hit the mark. This means tackling those skill gaps head-on, boosting how well people perform, and ultimately getting the results the company’s aiming for. Strategic alignment isn’t just about planning; it’s about demonstrating measurable impact and showing how your learning initiatives contribute directly to KPIs. If learning is tied to the company’s goals, L&D goes from being a support team to a key player in making the organization successful. What High-Performing L&D Teams Do DifferentlyProficient organizations, as defined by the ATD 2025 research report, are all about using data. They don’t just look at training feedback but also track performance and business results from at least four different sources. This helps them see how training makes things like productivity, quality, customer happiness, and sales better.These companies are also great at communicating data effectively to stakeholders. They use dashboards and charts to make it easy for leaders to see how training pays off. Plus, they tell stories with the data, showing wins and areas to improve, which gets everyone on board with training.What they do best is start with the company’s goals. They work backward to figure out what skills people need to hit business KPIs, then design training to match. This way, training becomes a key part of making the business succeed and staying ahead of the game.Embedding Learning Where Work HappensSolutions like Learn365 LMS are emerging to help L&D teams close the gap by embedding learning directly into Microsoft 365 tools like Teams, Outlook, and Power BI. This strategic embedding fundamentally shifts the paradigm of workplace training. Instead of isolated, scheduled events, learning evolves into an organic process that’s a natural, trackable part of employees’ workday. Using AI-powered personalized learning pathways and incorporating sophisticated built-in analytics, these platforms enable smarter measurement and a tighter alignment of learning initiatives with strategic business goals. Ultimately, this maximizes learning ROI and fosters a culture of continuous growth within your organization.Is Your Learning Strategy Aligned?It’s time to rethink how your organization measures learning impact and identify opportunities for improvement. Is your learning strategy truly connected to your business strategy? Explore how tools like Learn365 are empowering L&D professionals to translate insights into outcomes, creating learning that transforms rather than just informs. 

Mind the Gap: Closing the Distance Between Learning and Business Strategy

Powell’s Books, the world’s largest independent seller of new and used books, was struggling to manage its training program as the business grew and technologies advanced beyond the capabilities of its outdated, homegrown LMS.
Supported by eThink Education, Powell’s Books switched to an open-source LMS for a customizable, sustainable solution. Discover how eThink Education helped Powell’s Books meet its “LMS wishlist” requirements with a future-proof system that will grow with the organization.
Attendees will take away:

how to structure training programs with longevity in mind (and why the technology LMSes use matters)
why current trends in the corporate learning ecosystem encourage flexible and interoperable learning platforms
how open-source technology has allowed Powell’s Books to create a future-proof solution capable of adapting to meet business and learning needs for years to come.


Top Reasons to Structure Training Programs for the Long Haul

Daniel Tobin has worked in the management and executive development field for 30 years at leading companies like American Management Association, Digital Equipment Corporation, and others. Tobin was named to Leadership Excellence Magazine's 2008 "Top 100" list. He lives in Port Chester, New York.

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