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Ryan Beck has spent 17 years in corporate education across the disciplines of instructional design, media development, program management, performance consulting, and content management. Currently, he works within Walmart’s Associate Experience Design Team, leading a team focused on building quality learning experiences for Walmart’s 1.5 million U.S associates through digital media content.Beck earned his bachelor’s degree of science in instructional technology from California State University, Chico. After completing his degree, he worked for a community bank as the lead learning technologist. In 2006, he was recruited to join the Walmart L&D team.

Ryan Beck

April 2019 - TD Magazine

Save Time. Work Better.

In this episode of Talent Development Leader podcast, Ryan Gottfredson—bestselling author, professor, and expert in leadership development—describes what it truly means to become better. Drawing from his latest book, Becoming Better: The...

Becoming Better: Transformational Leadership with Ryan Gottfredson

Understanding trauma and its effects empowers these developers to create environments that foster employee well-being, engagement, and value creation. In this article, we delve into the concept of trauma, its effects on employees, and how trauma-info

Organizational Developers: Becoming Trauma Informed Will Elevate How You Operate

Ryan Gottfredson, PhD, is a leading expert in leadership development and the Wall Street Journal best-selling author of Success Mindsets, The Elevated Leader, and Becoming Better (June 2025). He specializes in helping organizations elevate their leaders’ complexity through vertical development and other transformative approaches. Ryan collaborates with HR executives to design and implement strategies that enable leaders to navigate complexity, foster innovation, and drive organizational success in an unpredictable world. Learn more at ryangottfredson.com or connect with Ryan to explore how he can support your leadership development initiatives.

Ryan Gottfredson, PhD

Ryan Meyer is TiER1’s director of solutions. With a background in people-focused technology, he seeks to balance innovation and pragmatism. Ryan focuses on bringing together cross-functional teams to architect solutions that get organizational results through individual behaviors, skills, mindsets, and emotions.

Ryan Meyer

When COVID-19 arrived in the United States in early 2020 and the country was awash in questions about its origins, a relative of mine was certain that the virus was not what officials said it was, wasn’t dangerous, and probably wasn’t even real. I shared a different perspective, citing information that I believed was reliable, but she was firm in her stance. Feeling indignant, I determined I would do what most of us do when another person is skeptical of what we deem to be facts: I would bludgeon her with more facts! Being a writer, I decided to do this by letter. I began by expressing what I believed in my self-righteous stupor to be good intent: to keep her safe. Then I proceeded to school her in “The Philosophy of Logic,” “The Psychology of Belief,” and “Coincidence and Conspiracy.” These and other subheadings eventually became chapter headings, complete with bulleted lists, hyperlinks, and citations. A week later, the letter exceeded 4,000 words! I read and reread the letter aloud, trying to imagine how she might receive it. I tweaked the words over and over, hoping to tame the screed. But no matter how hard I tried, I couldn’t imagine her receiving it with anything other than total irritation. The way I wanted to handle that disagreement is perhaps best represented by a quote by James F. Welles, who wrote, “We cannot really understand ourselves without understanding stupidity; and if we understand stupidity, we will understand ourselves.” Notice that Welles does not say “We cannot really understand other people without understanding stupidity.” Yet when it comes to our disagreements, that’s always how we imagine it—it’s only others who are capable of being so stupid. In the Crucial Conversations courses, we learn about our reptilian brain. Because we associate facts with truth, when it appears to us that someone is willing to disregard them, we experience conflict. When we experience conflict, the reptilian brain lights up, we tell ourselves convenient stories, and we (often) foolishly resort to either silence or verbal violence. So, whattayado? First, check to see if you feel indignant. If you feel some sense of disgust, you’ve most likely concluded the other person is ignorant and you’re not. While you may not be wrong in your assessment of the other person, you’ve probably overlooked your own fallibility. One lesson of Crucial Conversations, and of life in general, is that when we judge only others to be fools, we are more likely to act like a fool in our interactions with them. Next, seek mutual purpose. You may need to explore motives to find some common ground, but it might be as simple as listening or suggesting an alternative. “I appreciate what you’re saying. I’ll keep that in mind as I do my shopping.” Or, “Thanks for your input. I don’t feel comfortable revising our lessons completely without more research and discussion, but how would you feel if we took such-and-such approach for now?” Also, talk tentatively. Don’t misinterpret the alliteration—there’s no need to be timid. To forward your ideas tentatively simply means to make it clear they’re your perspective. Share the events or experiences that have led you to your conclusions. About a week after I tucked that unfinished letter away, my relative and I decided to meet for coffee and openly discuss our beliefs about Covid. I felt very vulnerable. But instead of trying to teach her everything I think I know about logic and science, I listened to her viewpoint, and then I shared mine—as a viewpoint. “Based on my experiences, this is what I think.” That was far more effective than “Well, this is just how the world is.” We didn’t see eye to eye, but we maintained our respect for each other, and we gained new appreciation for each other’s viewpoint, which is all I wanted in the first place. In time, our perspectives shifted, and in hindsight I can see it would have been futile to fight each other with facts. 

What to Do When You Disagree About “Facts”

How do we help leaders become less villain-like and more hero-like?

Help Your Leaders Be Heroes, Not Villains

Wayne is a senior partner of The Ryan Group, Inc., a management and technology consultancy serving a diverse client base in both the private and public sectors. He has published a large body of work, including books, assessments, and business simulations, and has written 11 works for John Wiley & Sons on the subjects of change and collaboration in the organization with some translated into Korean and Finnish. Wayne has written numerous college and university curricula for MBA programs including healthcare informatics, MIS/IT fundamentals, SAP, IT consulting, healthcare business processes, and others. Wayne has taught Ph.D. courses for the University of Southern Mississippi, trained faculty at Southern Illinois University, and conducted numerous business workshops here and abroad. Wayne’s other interests include scoring, arranging and conducting the background music for a film, researching ancestry and family history, exploring and digging for native Indian artifacts, and traveling and discovering.

Wayne Davis

“What’s the difference between leadership and management?” "Ha,” you might think, “that’s easy”:You manage things but lead people.Anyone can learn to manage, but real leaders are born.Leadership is getting people to do what they don’t want to do. Each of these dances around the concepts, but don’t truly hit the mark. Let’s take them in reverse order. Leadership is getting people to do what they don’t want to do.This one is close—often, leaders must get their people to do undesired or unpleasant things. But this is just a piece of leadership—motivation, specifically. Anyone can learn to manage, but real leaders are born.This is the classic struggle between “trait theory” and “behavioral theory,” the question of whether people are born leaders or if leadership can be learned. Let’s cut through the noise, shall we? Leadership can be learned. After all, if leadership is based on the traits you’re born with, what’s the point of spending billions of dollars on leadership development programs every year? What’s with all that science and those books and magazine articles? Do the traits we’re born with determine our leadership potential? No, but they influence it. Sure, being intelligent, brave, and well-spoken are examples of traits that help you become a better leader. But they’re not mandatory. And how many leaders have you known who are too smart for their own good (“intelligent”), foolhardy (“brave”), and who are all talk and no action (“well-spoken”)? Traits, undisciplined by leadership behaviors, can hurt your leadership ability. You manage things but lead people.This one is a classic. And it is dead wrong! The implication here is that management is a way to control objects, processes, projects, and so forth. That part is right. But it’s also very true that people are managed. There is even a job title for people who do this: managers! Leadership—the interpersonal kind—is considered one of the functions of being a manager. However, it’s a limited way of looking at leadership and management, as if we happily chug along managing our responsibilities until we need to pull out some leadership in dealing with our people. No, it’s much more fluid than that, a lot more challenging, and a lot more fun.All right, so what is a good distinction between leadership and management? As things unfold in this article, you’ll see why this one works:Management is keeping things on track. Leadership is going someplace new.Let’s look at these two ideas and see how they’re different.Management is keeping things on track. Back in the day, railroad engines ran on steam. In the early days, they got that steam by burning wood in a furnace that, in turn, heated water, which created the steam that powered the engine. In the cabin was a conductor who drove the train, and a “fireman” responsible for keeping the furnace stoked with wood. He was also required to keep an eye on the pressure gauge, ensuring it didn’t get too high (and explode) or too low (the train would slow down or even stop). The fireman managed the furnace/boiler to ensure it ran correctly and knew what adjustments to make to keep it that way. Leadership is going someplace new. Let’s stay with trains for this one. Have you ever flown with Southern Pacific Airways? Or Baltimore-Ohio Air? Of course not. You can’t; they don’t exist. But trains used to be the fastest way for passengers to travel around the country. (Southern Pacific and Baltimore-Ohio were passenger train companies.) Not anymore, of course. And when passenger plane service was introduced, it was with new companies. Why not train companies? Why didn’t they introduce air travel so they could keep their valuable (and lucrative) passenger service? Because they saw themselves as train companies. But what if, instead, they had the foresight to imagine themselves in the people-moving business? It would have been natural for them to upgrade their technology (from trains to planes) to stay in the business of passenger travel. Instead, a lack of leadership—the ability to go someplace new—took them completely out of that business. (The passenger train business was completely wiped out, reduced to one publicly subsidized company—Amtrak—operating at a loss each year. And don’t even get me started on how the long-range bus companies suffered the same fate!) Leadership could have brought them into the future. Instead, a lack of leadership (and a key component of it: vision) took them out…for good.So, you manage people and lead them on an interpersonal level. Organizations require strategic leadership to guide them into the future. Which are you (and will you be)? Hopefully, both!

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