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CEO, Holden International Ryan Kubacki has led Holden since 2006, further solidifying its position as a global leader of sales performance development. Driving Holden’s commitment to improving competitive advantage through transforming how organizations sell, he has spearheaded the creation of the Holden Adaptive Platform. This new way of developing sellers is centered on instilling game-changing habits. Through online simulations, deal coaching and consulting, and sales software, improvement is an ongoing, effective experience as opposed to a one-time event. Ryan is a recognized authority in innovative instructional design who creates sustainable sales and business development. He co-authored The New Power Base Selling with Jim Holden. Based on data from one of the most comprehensive sales industry surveys, plus more than 50,000 live deal reviews, The New Power Base Selling presents sales as a science. It helps organizations understand how superior sellers win business and how to replicate it across their teams.

Ryan Kubacki

Here's a look at ATD's most popular posts from 2015 on the Sales Enablement Community of Practice.

6 Most Viewed Blog Posts From the ATD Sales Enablement Community in 2015

According to ES Research, 95 percent of companies invest in sales training, yet only 9 percent of companies see behavioral changes in trainees. One-size-fits-all sales training methods aren’t working. Instead, Ryan Kubacki explains sellers need is si

RIP Sales Training

Sales organizations are spending ever-increasing amounts on training with ever-decreasing value. A recent study found training budgets increased 15 percent on average in 2013 with little correlation to ROI.
The solution? Make sure sellers have the methods—and tools—to maximize their success. Find out how to change your sales training in this webinar. You’ll learn:

why sales training isn’t working
how your sales team will improve through behavioral change
how using your customer relationship management software and the Holden Adaptive Platform will continually train your team.


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