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As chief operating officer of The Brooks Group, Will draws on his leadership, marketing, sales, sales management, and operational experience to help develop and execute the company’s overall growth strategy. Drawing from over 15 years of experience in the training and development industry, Will combines his deep institutional knowledge and client experience to optimize operations at The Brooks Group.  Will has co-authored the book, Playing Bigger than You Are, with his late father Bill Brooks, and has been featured in a number of industry publications. He has received awards for service to the HR profession and also is actively involved with ISA, The Association of Learning Providers.

Will Brooks

To realize the ROI of sales training, Will Brooks recommends following four simple rules.

4 Rules for Optimizing the ROI of Sales Training

Incorporating assessments into a training program can create a powerful experience. Will Brooks reminds sales training developers to maximize the impact of learning assessments by sticking to several “Dos and Don’ts.”

The Dos and Don’ts for Using Assessments in a Sales Training Program

Will Brooks discusses why the training department should care about HR's hiring assessment for salespeople.

4 Ways Hiring Assessments Can Benefit the Sales Training

A well-trained sales organization is a crucial component of any successful business strategy. Ensuring that reps and managers have access to necessary ongoing training creates the need for a powerful bond between learning and development (L&D) and the vice president of sales.
However, many times the relationship between sales leadership and the L&D department is challenged because the vice president of sales can't—or won't—identify what training the team needs to succeed. Consequently, the training department is left in the dark, wanting to contribute in a meaningful way but unable to because of a lack of clarity concerning gaps and challenge areas.
In this webcast, The Brooks Group’s Paul Bilodeau will share deep insight and experience around how L&D and sales can come together to create sales excellence and increased top-line revenue. You’ll learn:

how to align training and development initiatives with the most critical sales metrics
what sales leaders secretly want and expect from their training departments, but rarely share with them
the best approaches to ensure your training team is viewed as strategic advisers
training department behaviors that drive sales VPs crazy—and how to avoid them.
 


What the VP of Sales Needs From the Training Department

Providing effective sales training is critical. But how can you ensure your programs are targeting the right skills gaps? In this webinar, you'll learn how to accurately assess individual and sales team strengths, pinpoint development areas, and deliver more effective training. Join us on August 27 at 2 p.m. EDT for a complimentary ATD webinar presented by The Brooks Group. In this session, you will gain actionable insight to improve your sales training programs.
Register to learn:

Strategies to drive meaningful performance improvement
How to benchmark competencies of top performers
Ways to use assessments to create personalized sales training roadmaps
Best practices for selecting reliable, predictive assessment tools
Whether launching a new training initiative or refreshing an existing program, attend this session to learn a powerful approach to enhance sales training effectiveness and bottom-line impact.

Primary Capability Covered: Consulting and Business Partnering
Participation in this event, either live or recorded, can be reported for one (1) professional development point toward initial certification or recertification requirements for the APTD or CPTD credential.

Mind the Gap: How to Address Sales Skills Gaps with High-Impact Sales Training

Unlike the previous iterations of the internet, the metaverse will be built and owned primarily by its users, not large centralized entities. As such, user-generated content will be at its heart.

Past, Present, Future: How User-Generated Content Will Ignite the Metaverse

New research by The Brooks Group shows that setting up your sales team for success in 2024 lies in your company’s approach to sales process adherence, onboarding, sales training, and coaching. In this interactive webinar, The Brooks Group President and CEO Spencer Wixom and VP of Sales Performance Research Michelle Richardson will share the compelling results of their latest sales performance research.
Register today to learn:

How onboarding, training, and coaching strategies can influence revenue goals
Why your sales team needs to follow a structured sales process
Top sales skills your team needs to adopt to stay competitive
Actionable tips to develop sellers who can sell effectively in any situation 

Primary Capability Covered: Coaching
Participation in this event, either live or recorded, can be reported for one (1) professional development point toward initial certification or recertification requirements for the APTD or CPTD credential.
 

New Research: Training Strategies of Top Performing Sales Teams

Join organization development and L&D thought leaders for a conversation about the role change management plays in today’s organizations and its relationship to DEI. How can change management effectively be integrated into DEI initiatives, and what are some examples of success? We will explore these questions and more in this 60-minute panel.

Why Change Management Is Critical to DEI

Learn from a real-life case study showing how one company used Unity to economically build a VR space with existing architectural CAD drawings. The speaker will demonstrate the development process phases, which include increasing fidelity and interac

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