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Businesses understand the importance of keeping their customers satisfied, but measuring loyalty is difficult. This issue gives you a generic model for measuring customer satisfaction and loyalty. The five-step model shows you how to adopt a customer's value perspective and define your customers' requirements, along with other key value metrics.

Book Details
ISBN: 9781562862527
Pages: 16
Publisher: ASTD Press
Publication Date:
Formats: Paperback, PDF
Product Code: 250001
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