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The 6 Components of a Solid Account Plan

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There are six major components to an account plan. Tailor the information in these components to include critical insight for the account, while not creating an unreasonable workload for the sales teams. Above all, you want to make sure the account plan is used on a regular basis. Mark Donnolo in Essential Account Planning

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About the Authors

Roxy Torres

Roxy Torres is a former senior manager at ATD, where she ran the FIRE, sales enablement, and government content areas. For the Sales Enablement Community, Roxy spearheaded the 2015 update of the ATD World-Class Sales Competency Model. Prior to joining ATD, Roxy held various roles in business development and sales enablement at CEB (now Gartner).

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