In his role as Cognizant’s senior director of global sales transformation, Eddie is responsible for implementing "The Cognizant Way to Sell," which consists of a redesign in the sales approach, methodology, CRM, and structure of the company’s global sales team. He works to devise and drive sales strategies through change management and sales coaching programs. With over 20 years of experience, Eddie has also held various sales and sales enablement leadership roles at Zones, BT, Cisco Systems, Clearwire, Web.com, and Cyncor USA.