Shashank Merothiya is a UX generalist and a business analyst at Srijan, with more than 10 years of experience in guiding product owners toward better designed yet practical applications. Shashank is currently obsessed with xAPI and the myriad ways it can drive effective learning for enterprise teams, working closely with global enterprises to create cutting-edge digital learning ecosystems. Connect on LinkedIn at https://www.linkedin.com/in/meetshashank or via Twitter at https://twitter.com/shashtra .