William Arruda is a motivational speaker and the world’s leading authority on the topic of personal branding. He’s the bestselling author of the definitive books on the topic: Career Distinction, Ditch. Dare. Do! and Digital YOU. He has delivered presentations and workshops to many of the world’s most revered brands including; American Express, BP, Coca Cola, Google, Gucci, LinkedIn, Microsoft and Target. His style is energetic and passionate and he inspires audience members take what they learn and turn it into action so they can turn action into results for their career and organization. William is the CEO (Chief Encouragement Officer) of Reach Personal Branding – and the co-founder of CareerBlast.TV – a personal and digital branding video learning platform. A personal branding pioneer, he has been credited with turning the concept of personal branding into a global industry. He created the first and leading personal brand survey, 360Reach, which has been used by nearly two million professionals. He also developed the premier personal branding certification program for coaches. There are currently 1,000+ certified coaches in 51 countries.