C. Lee Smith is the CEO and Founder of SalesFuel, a Columbus, Ohio-based firm that was named one of the Top 10 Sales Enablement Vendors in 2020 and Lee is also named by Selling Power as one of just 6 Leading Sales Consultants for 2020 worldwide. He is also the author of "SalesCred," the definitive book on the #1 problem facing sales teams today - their lack of credibility among buyers. He has also written the Amazon international bestseller “Hire Smarter, Sell More!”, a book that helps readers increase their bottom line by avoiding toxic employees and identifying and hiring sales rainmakers. His expertise in remote teams, leadership and coaching, and hiring is enhanced in 2020 with him becoming a Certified Professional Behavior Analyst, Certified Professional Axiologist, and Certified Professional Values Analyst.