Donald Ford
  • Courses
    Friday, January 25, 2019
    Boost your professional credibility by learning the purpose, process, and payoffs of assessing individual and organizational performance needs.
  • Courses
    Thursday, January 24, 2019
    This application-based course provides an introduction to the entire instructional design process. Participants receive a toolkit of ATD-exclusive instructional design checklists and...
  • Courses
    Tuesday, January 15, 2019
    Make the shift from activity- to results-based learning programs in this foundational certificate program. Learn the basics of evaluation design, Kirkpatrick's Levels 1-4, and get a brief...
  • Courses
    Monday, January 07, 2019
    Developed for participants new to instructional design or for those who want to gain a comprehensive skill set, this is the complete workshop for designing outcome-based training.
  • Insights
    Wednesday, November 29, 2017
    One of the most important topics covered in the Designing Learning Certificate Program that I teach for ATD is the cognitive science of how humans learn. Thanks to breakthroughs in medical...
  • ATD Links
    Tuesday, February 18, 2014
    Evaluation, like everything else in life, takes careful planning to reap what one sows. The need to plan an evaluation before conducting it has always been recognized, but the scope and...
  • ATD Links
    Monday, November 22, 2004
    National Broadcasting Company Background In the late 1980s, because of the changing demographics in the United States and their impact on the workplace, the issue of cultural diversity was...
  • Books
    Sunday, September 01, 1996
    This book showcases 18 real-life examples of customized and artful programs, which improve learning and staff performance. See proven applications of computer-based training, distance...