They are so good at what they do that they dont know how or why they do it. But why would we ask someone who cant describe how they perform a task to train someone else?

As change goes, technology implementation is as big as it gets. It often takes significant revenue and heck of a lot of work, devouring profitability, time, focus, and energy.

Everyone thinks they know everything about training. Instructional design and implementation are not as easy as they look.

Change is hard, but learning more about it doesnt have to be boring. It addresses framing your change, leadership, resistance, culture, communication and more.