Three studies provide tested, proven advice that contradict some traditional best practice sales training concepts.

三项研究报告所提供的经过测试和验证的建议与一些传统的最佳实践销售培训概念相矛盾。这是一个有好的意愿，但却存在不正确直觉的例子。可以说，区分自己和您的解决方案是每一个想赢得更多业务的销售人员所需要做的工作。但当我们用所谓的最佳实践来训练他们，以帮助他们获得更大成功的时候却存在着矛盾，根据人的本性，每个人在复制别人的做法的时候难道不会出现差异吗？...

From the ATD 2015 International Conference EXPO: Crafting effective sales enablement content is an art, but its underpinnings lie solidly in science.

Sales leaders have long wanted to answer one vital question: What separates top performers from low performers in the field? Do some reps get more business-friendly territories?