Communication can open positive oppotunities! Communication can create walls too!
More importantly during crisis, communication matters. Like a pandemic virus, communication is infectious! What we say has impact on the thoughts, actions and productivity of others and hence on the results of our communication. Formulation of effective Response Strategy, Communication Startegy and Post Communication Strategy are key to leadership now more than ever. Alongwith managing the Virus and Economic Crisis, we have more challenges in Managing Fear, Emotions, Expectations of people across levels and stakeholders in business while communicating during crisis.
The following aspects shall be kept in mind while formulating communication strategies during crisis:
Creating the Right Environment
Telling the Truth
Appreciating the Efforts & Hardwork of others
Bringing and Building Collaboration
Using Positive Words
Creating Respect and Positive Perception
Care & Empathy
Communication can instill fear and worry or facilitate understanding and harmony. More importantly, Communication can spark actions. So do it right with care to enjoy positive results.