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What Matters in Presentations

IT
Published: Friday, October 19, 2018

I recently came across the fact that when people communicate 55% of their messages are conveyed through their body language, 38 % through the tone of the voice and only 7% through the actual words.  As a TD specialist, I beleive that when delivering presentations , presnters should take this into account. Most of the time, we exhaust our brains thinking of the actual words we have to say in our presentations. We may reherase them many times and find ourselves directing our focus and attention mainly to the actual content. Yes, content is important and the actual words used in presenations can influence the participants' moods, retention, acceptance or rejection. However, the power of body language and tone of the voice seem to be neglected. Successful presnters always untilize their body language and tone of  the voice properly and effectively  along with the actual content to increase their participants' retention and attention. For me , I consider both the body language and voice tone musical instruments, and when these intruments are mastered , the can help make  very dynamic lively presentations. 

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I would love to hear your opinion on this. 

 

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Hello, Ibrahim! Those numbers are a bit misleading (an oversimplification of a study done many years ago).
Great communication combines both finely tuned messages and strong delivery dynamics. The big difference is that the message is usually crafted and refined for a single situation (class, course, meeting, etc.). The use of body and vocalics can be rehearsed over and over to be brought out when needed.
In short, both are deserving of attention.
Agree 100% with the fact that both deserve attention. However; the power of body language and tone of the voice is often ignored.
Thanks a lot for the comment.
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Practice and content knowledge can add a lot to the confidence of presenting. This allows one to focus on the engaging aspects of the presentation which are voice and body language. Being engaging engages your audience more effectively. Which, in turn, makes the event more enjoyable for the audience and (thus) yourself.
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