In the 1930s, American social psychologist Rensis Likert developed the Likert Scale, which is a type of rating scale used to measure attitudes or opinions by asking respondents to rate...

Since then, the wording in the Likert scale has been changed to strongly agree, agree, neutral (or neither agree nor disagree), disagree, and strongly disagree. Some of you may report...

You may also have designed your own survey questionnaires using the Likert Scale or similar stylesfor example, satisfaction options on one side and dissatisfaction option on the other. When...