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Webinar

ATD Research: Measurement and Impact

Thursday, October 12, 2023

ATD will release new research that will focus on evaluating learning impact. Topics to be covered include data literacy, technology, data privacy, and making data-driven decisions. This report will conclude with recommendations to help organizations make data-driven decisions. Key findings from the report include: More than two in five talent development professionals rated their organization as good or excellent at measuring the effectiveness of their learning programs. The most common evaluation framework used by organizations was Kirkpatrick's Four Levels of Evaluation. The two most common ways to collect evaluation data were online surveys (92%) and informal conversations (67%). 87% of organizations found it difficult to isolate training's impact. Primary Capability Covered: Evaluating Impact Participation in this event, either live or recorded, can be reported for one (1) point toward the professional development requirement for initial certification eligibility or recertification of the APTD or CPTD credential.

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