Video drives engagement and lures attention away from everyday distractions. Learn how to get started creating your own video content and how to immediately scale those efforts. We’ll walk you through different options for lighting, cameras, and recording audio—from DIY to mid-range and larger budget setups. Then we’ll cover the basics of creating quality video content, from concept through scripting, storyboarding, and sound, whether you’re starting from scratch or using existing material. In this session, you’ll learn: --how to build an in-house video team/setup—even if it’s a team of one the ins and outs of video production equipment, staffing, the production process, and audio recording -how to boil your subject matter down and re-imagine your content as video -how to use the power of dynamic visual elements, sound effects, and music to captivate your audience and drive your message home.
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