Storytelling is a secret weapon in business; it captures listeners' attention, aids in retention, and motivates action. This session, through the use of smaller group exercises, will teach you how to craft and deliver a story in business situations. You will practice structuring stories so you can you promote, persuade, and provoke meaningful and memorable messages. There are also many video examples that add to learning and learning transfer ('infotainment'). Each participant will receive a customized handout and a digital book after the session, Powerful Presentations: Messages That Move & Matter, as takeaway tools to reinforce key principles.