Fruitful relationships start with compelling first impressions. Personal branding guru William Arruda will show you how to identify and develop your brand using digital tools, which will allow you to expand your success and provide greater value to your employer. Arruda will also share tips from his new book, Digital You: Real Personal Branding in the Virtual Age. Learn how to build a relevant and inspiring online social media presence without it taking over your life. You’ll leave the webcast with actionable tips about how to increase employee engagement, retention, and satisfaction at your company.