In this session, you will learn how to apply digital marketing as a learning strategy. We will discuss how you can support workforce development in your organization through competency-building email courses. Take a look at examples of well-designed email courses and learn pro tips for designing in this format, as well as common pitfalls. Leave with practical steps to implement this approach in your own training initiatives. This session was recorded at the ATD 2018 TechKnowledge conference in San Jose, California.