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How to Build a Modern Sales Enablement Function - It's the Data Stupid!

Chris Pirie explains the importance of data for sales Enablement teams to identify trends and insights to set a winning sell strategy.

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There is NO WAY that a Sales Enablement practitioner, in this time and age, does not sustain answers on how to solve identified problems/challenges without the use of data.
"Here we are..., and here is where we are going to be...", that is all businesses want to hear. Thoughts?
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