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Influencing Your Audience: Crafting Messages That Motivate

The ability to express ideas clearly, succinctly, and persuasively is critical to being an effective manager. Whether you are addressing executives, peers, or your team, you need to influence how others think of you and how they respond to your communication. This session will cover writing techniques a manager needs to craft messages that draw readers in, keep them on the page, and motivate them to take a desired action. No matter the challenge --- writer's block, the struggle to get to the point, the discomfort of delivering unpleasant news, or the difficulty of being persuasive --- this session will help you to write with greater confidence and ease.

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