All e-learning is interactive in some way. But not all e-learning is effective, engaging, or even interesting. This session, ripe with real-world examples, explores the critical design components necessary to transform ineffective questioning into instructional interactions that delight the learner and create lasting behavioral change. This session was presented at the ATD21 Conference, held @Home and @HQ, in Salt Lake City, on August 28 - September 1, 2021.