Measurement Demystified: How to Create a Comprehensive Measurement and Reporting Strategy

For many in our profession, it is a struggle to create a robust measurement and reporting strategy that meets the needs of all stakeholders. Practitioners are often unsure about what measures to include, how to define them, and how best to share them. In this session, Dave Vance and Peggy Parskey will share the key insights from their new book Measurement Demystified: Creating Your L&D Measurement, Analytics, and Reporting Strategy, which provides an easy-to-use framework for classifying, selecting, and reporting the most appropriate measures to meet your needs. They will discuss the: • Four most important reasons to measure • Three types of measures to consider and how to select the right measures • Five types of reports used to share the selected measures and how to select the best report to meet your needs

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