Imperative leads global research on purpose at work. In a few weeks we will be releasing a major study in partnership with PwC and CECP on purpose and fulfillment replacing engagement as a new metric for success. The study polls more than 2,000 employees and profiles dozens of executives to gauge their perception of fulfillment versus engagement, understand their current fulfillment at work, and examine the performance implications of being fulfilled. The study has powerful implications on future talent strategy and unveils concrete examples of organizations shifting their talent practices around fulfillment as well as the results they are seeing.
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Shifting Your Talent Strategy to Focus on Fulfillment and Purpose
About the Author
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![Aaron Hurst.jpeg]()
Full ProfileAaron Hurst is CEO and co-founder of Imperative, the peer coaching platform that uses the power of peers to support each other and create a more effective and fulfilled workforce. Previously, he founded the Taproot Foundation, which catalyzed the $15 billion pro bono service market. Hurst is also a leading expert on the science of purpose and fulfillment at work.
He is author of The Purpose Economy: How Your Desire for Impact, Personal Growth and Community Is Changing the World. He has written for or been featured in The New York Times, The Wall Street Journal, Bloomberg TV, Fast Company, and MIT Sloan Management Review, and he was named a LinkedIn Influencer.
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