In this webcast, Lida will provide you with an understanding of your value, strengths, and blind spots that you need to grow your career. Lida will share her unique process for developing a meaningful personal brand, with an emphasis on messaging, networking, online engagement, and body language as key tools for success. You’ll discover examples of professionals who have used personal branding to build meaningful careers. Following this webcast, you will have a deeper understanding of who you are, what you want in your career, and how to position yourself for career success. You will: -Identify your unique value proposition (and brand) as it relates to your internal and external customers. -Position yourself as valuable and unique. -Identify your target audience clearly (internal and external to the organization). -Learn how social media and in-person networking can enhance your reputation. -Discover ways to increase your professional value through image, style, and body language techniques.