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Telling Ain't Training, 2nd edition

By  Harold D. Stolovitch, Erica Keeps

Telling Ain't Training, 2nd Edition

A must have for trainers... Telling Ain't Training is an essential book for all learning and development professionals. When the first edition of Telling Ain't Training was published in 2002, its practical, learner-focused approach quickly became a favorite with learning and development professionals, as well as school teachers, parents, professors, and anyone else who trains, educates, or instructs. Chock-full of myth-busting research and ready-to-use tools, always delivered in a lighthearted and entertaining style, Telling Ain't Training set new standards for the training industry.

That's a tough act to follow, but the long-awaited new edition of Telling Ain't Training does not disappoint. While it has been updated, expanded and enhanced to reflect almost a decade of progress, fans of the original Telling Ain't Training will be relieved to find that its lively, user-friendly tone has been carefully preserved. In fact, this is a book that faithfully practices what it preaches, engaging the reader from page one and immediately involving them in the first of many try-it-yourself exercises that teach trainers how to avoid telling in favor of more interactive training.

This substantially heftier edition covers everything you must know to be a better trainer, plus:

  • Extensive new chapters covering technology and e-learning
  • More methods for creating terrific learner-centered training sessions
  • Expanded evidence and research to support its approach to adult learning
  • Ways to retrofit your existing training programs and materials
  • Even more in-depth explanations of how the basic principles of adult learning apply
  • An extensive index to make the book more referenceable
  • Additional tools, charts, exercises, illustrations, quizzes, and activities to involve learners.


Related titles: Beyond Telling Ain't Training Fieldbook | Training Ain't Performance | Beyond Training Ain't Performance Fieldbook


Notice to customers who have purchased the Beyond Telling Ain't Training Fieldbook: this book, written as a companion to the first edition of Telling Ain't Training, contains references to specific chapters and page numbers in the original edition. If you purchase the second edition of Telling Ain't Training and would like to use your copy of the Beyond Telling Ain't Training Fieldbook as a companion to this new edition, please download the errata sheet, which contains a list of corrected page numbers and chapters corresponding to the new Telling Ain't Training.

Telling Ain't Training is also an ATD workshop! Click here for more details.


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(*) The following formats are included with a purchase of this E-Book: PDF, Kindle, EPUB.


Harold D. Stolovitch

Harold D. Stolovitch, CPT, is a graduate of both McGill University in Canada and Indiana University in the United States where he completed a doctorate and postdoctoral work in instructional systems technology. With one foot solidly grounded in the academic world and the other in the workplace, he has conducted a large number of research studies and practical projects always aimed at achieving high learning and performance results.

In addition to creating countless instructional materials for a broad range of work settings, Stolovitch has authored more than 300 articles, research reports, book chapters, and books. He is a past president of the International Society for Performance Improvement (ISPI), former editor of the Performance Improvement Journal, and editorial board member of several human resource and performance technology journals.

He has won numerous awards throughout his 40-year career, including the Thomas F. Gilbert Award for Distinguished Professional Achievement, ISPI's highest honor; Member-for-Life, the President's Award for Lifetime Achievements from the Canadian Society for Training and Development, their highest honor; and in 2004, he and his team won the ASTD Outstanding Research Award for their work on Incentives, Motivation, and Workplace Performance.

Stolovitch is an emeritus professor, Université de Montréal, where he headed the instructional and performance technology graduate programs and was the School of Educational Sciences associate dean of research. He is also a former Distinguished Visiting Scholar and clinical professor of human performance at work, University of Southern California. Stolovitch is a principal of HSA Learning & Performance Solutions LLC.

Erica Keeps

Erica J. Keeps, CPT, holds a master's degree in educational psychology from Wayne State University, Detroit, and a bachelor's degree from the University of Michigan, where she later became a faculty member in the Graduate Business School Executive Education Center.

Her 40-year professional career has included training management positions with J.L. Hudson Co. and Allied Supermarkets and senior-level learning and performance consultant positions with a wide variety of organizations. Keeps has not only produced and supervised the production of numerous instructional materials and performance management systems, but has also published extensively on improving workplace learning and performance. She has provided staff development for instructional designers, training administrators, and performance consultants. Keeps has been acknowledged by many learning and performance leaders as a caring mentor and major influence in their careers.

She is a former executive board member of the ISPI; a past president of the Michigan Chapter of ISPI; and a Member-for-Life of the Michigan, Montreal, and Los Angeles ISPI chapters. Among her many awards for outstanding contributions to instructional and performance technology is ISPI’s Distinguished Service Award for her extensive leadership roles. Keeps is the managing director and a principal of HSA Learning & Performance Solutions LLC.


A brilliantly accessible guide to developing training that works! This book brings the best of current academic thought to the practitioner in a conversational, practical and usable format. The end notes are a phenomenal resource for anyone who wants to dig deeper. Simply superb.
Bonnie Beresford
Vice President, Client Services
Capital Analytics
It is hard to improve on their original, wonderful, training guide, but Stolovitch and Keeps have managed to do just that. This edition of Telling Ain't Training identifies changes organizations must make to meet modern workplace skill and knowledge improvement challenges. The end notes are exceptional. What a treasure trove of scientific and professional resources for additional research and reading! Telling Ain't Training is an essential resource for trainers.
Connie Denicola
Instructor Development Manager
National Center for Biomedical Research and Training
This is the newest edition of what is becoming a classic book in the learning profession. Written in a conversational and witty manner, Telling Ain't Training is chocked full of research-affirmed and application-proven techniques you can put to use immediately.
Dana and Jim Robinson
co-authors of Performance Consulting
Harold and Erica, thanks so much for this rigorously written book. It is filled with practical tips and information that definitely meets today's workforce development needs. I would recommend it to all managers as a fundamental guide for helping their teams deal with the realities of continuous change. You have certainly changed my way of looking at learning. Congratulations! Mission accomplished.
Marie-Pascale Gagnon
General Manager, People & Organization Support, Canada
Rio Tinto
I've been recommending this book for years to my staff, my students, and friends who work for non-profits.  It's the most accurate and easy-to-read book for anyone who wants to help someone learn. The new section on technology is especially helpful for those of us involved in online learning. And my doctoral students will love this updated version with over 300 references.
Petti Van Rekom
Professor, Training and Performance Improvement, Capella University
Director of Online Learning, Iowa Writers Online
The first edition of Telling Ain't Training was a terrific contribution to trainers and educators. The new edition adds even more exciting elements. This amazing volume makes learning research so accessible, it is fun to read. A must-have for anyone who cares about building learning and performance effectively.
Sivasailam “Thiagi” Thiagarajan
Resident Mad Scientist
The Thiagi Group and best-selling author
It is a rare pleasure to have so much useful, research-based information available in a broad, yet comprehensible, volume. Anyone interested in improving both the effectiveness and efficiency of training, whether at school or work, private industry or government, can do no better than to have Telling Ain't Training at hand.
Steven J. Condly
Research Psychologist
United States Military Academy at West Point


Book Details

ISBN: 9781562867010

Pages: 312

Publisher: ASTD Press

Pub Date: June 2011

Formats: Paperback, PDF

Product Code: 111109

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