We are in the midst of a digital transformation. As organizations roll out various flavors of hybrid and remote work, the transformation may be too much for our tastes. In this situation, stable platforms and tools are more important.
Off-the-shelf content has the power not only to boost your LMS's position in the market but also to give your customers the content they need to move through this tumultuous change. Here are three ways to leverage that advantage:
1. Address retention head-on.
Retention is the name of the game. Partnering with a content provider like OpenSesame helps strengthen your partnerships, particularly with your existing customers. Content gives you a reason to approach a client with a new offering. You can bring it up on a monthly call or in a quarterly business review (QBR). One of the easiest ways to retain customers of your learning platform is to give them a reason to keep coming back. Off-the-shelf content is the gift that keeps on giving.2. Solve an important challenge for your customers.
Every organization has challenges. Some want to improve their wellness initiatives to better support their team members. Others might be leaning into DEI. And still others might be trying to find ways to build a pipeline of future leaders. No matter the challenge, off-the-shelf content can play an integral role in addressing it head-on. When you provide relevant content as part of your sale, you become a more consultative, trusted advisor to your clients, helping them solve internal challenges.3. Sell the fridge, fully stocked.
Imagine strolling through your local store in search of a fridge. Maybe you’re going for something simple, and you opt for something basic that gets the job done. Or maybe you want to get a little fancy, and you go with the fridge that has every bell and whistle imaginable. Whichever one you choose, that fridge shows up to your house empty. When you team up with a content specialist (such as one from OpenSesame), you’re going to market with a fully stocked fridge that’s ready to go the moment the client opens the door.For LMS providers, off-the-shelf content is a powerful tool for you and your customers. Our team at OpenSesame would love to join you as a key piece of your go-to-market strategy. We are better together, and we can’t wait to share in your wins. Now ... what’s in your fridge? We’re feeling a little snacky.
Editor's note: This post originally published on the OpenSesame website.