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ATD Blog

What Is ADDIE and Why Use It?

Friday, July 21, 2023

Many different methodologies are used in learning and development; however, one stands out as the most prevalent in corporate education. The ADDIE model is a popular framework developed by Florida State University for the US military to guide the development of effective and efficient learning experiences. ADDIE is short for analysis, design, development, implementation, and evaluation. Each stage of the model has its purpose, goals, and outcomes, which work together to create a cohesive learning experience.

The ADDIE model provides a structured approach to instructional design. By breaking down the design process into five distinct stages, designers can ensure they cover all the necessary elements for a successful learning experience.

1. During the analysis stage, instructional designers gather information about the learners, the learning environment, and the learning goals to identify the needs and requirements of the entire experience. The analysis stage sets the foundation for the entire design process. With a clear understanding of the learners and their needs, the design process is more likely to succeed.

2. Using the information gathered during the analysis stage, the instructional designer designs a detailed plan for the learning experience. This plan includes the learning objectives, content, instructional strategies, and assessment methods. This stage confirms that the learning experience aligns with the learning goals and objectives.

3. During the development stage, instructional designers create learning materials and resources, such as e-learning modules, slides, handouts, and videos. The development phase makes the learning materials engaging, interactive, and effective.


4. The implementation stage ensures the learning experience is delivered effectively and efficiently. This stage involves delivering the learning materials, the learners’ instruction, and the learning outcomes assessment.

5. Evaluating the effectiveness of the learning experience is often overlooked. Gathering feedback from the learners and assessing the learning outcomes ensures that the learning experience meets the learning goals and objectives.


Following the ADDIE model sets up the learning experience to be effective, efficient, and engaging. By following a structured approach, instructional designers cover all the necessary elements of the process. Also, this guidance helps designers stay focused and recognize all critical aspects of the design process.

Another benefit of the ADDIE model is that it is flexible and adapts to different learning environments and situations. The model can be applied to various learning contexts, including in-person, online, and blended or hybrid learning. This flexibility means that instructional designers create effective learning experiences every single time.

About the Author

Herb Tieger is the president and CEO of Clarity Consultants, an L&D solutions company that helps organizations evaluate strengths, develop talent, train leadership, and manage change. Herb co-founded Clarity to serve Fortune 500 companies by providing instructional designers, training facilitators, and project management consultants.

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