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Essentials of Survey Design

Capture the right data to create and improve programs.
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With the growth of measurement and evaluation practices, developing practical, yet valid, methods for collecting data is fundamental to most learning and development functions. Whether conducting a comprehensive needs assessment or evaluating a learning event, data needs lead to the use of surveys. ATD’s Essentials of Survey Design course provides a practical framework and resources to help ensure the right questions are asked in the right way to capture the right data.

In this interactive, online course, you will discover the purpose of surveys, types of errors that can creep into survey results, and considerations when developing specific survey questions. Throughout the three sessions, content on research design, data summary, and reporting, and examples of different types of survey questions and instruments will be reviewed. The program also explores different survey technologies and a simple decision-making process so you can identify the most appropriate survey tool for your specific needs. Additionally, you will learn about techniques for designing and implementing instruments to make it easy for your respondents to participate. You will also acquire best practices for administrating your survey, including communication steps and tips for supporting high response rates.

Course Information
What to Expect?

Technical Requirements: Each session of the workshop is conducted in the WebEx Training Center platform with a toll-free teleconference or Voice over Internet Protocol (VoIP) option for the audio component. Special software is not required. You only need a standard web browser and telephone or VoIP capability to participate.  In addition, it is strongly recommended to use a desktop or laptop computer as using a tablet or phone severely limits your ability to fully and actively participate in the program. 

Who Should Attend?

The primary audience for this course is learning and development professionals who must design surveys and questionnaires to collect data for the purpose of conducting needs assessments and evaluating program results. In addition, anyone who needs to create surveys or questionnaires to gather data can benefit from the information and hands-on practice presented during the program.

What Will I Learn?

By the end of this program, participants will be able to will be able to:

  • Recognize the purpose of using surveys.
  • Develop SMART survey objectives.
  • Develop appropriate survey questions, given the survey’s purpose and objectives.
  • Distinguish between well-written and poorly-written survey questions.
  • Identify the target respondents to whom the survey is administered.
  • Outline elements that should be included in a survey administration plan.
  • Identify survey technologies that support development and administration of surveys.
  • Understand ways to report data so that they are perceived as usable and relevant to the target audience.
How Long Is This Course?
  • Online: 3 sessions, 4.5 hours total
  • On-Site: Flexible dates & duration
Can I Earn Credit?

Earn .45 Continuing Education Units (CEUs) upon successfully completing this program. This program may be eligible for up to 4.5 CPLP recertification points. This program may be eligible for up to 4.5 APTD recertification points.

What Is The Attendance Policy?

Participation in all online sessions at their originally scheduled day and time is mandatory to receive completion for the program and .45 CEUs. Participants who fulfill this attendance requirement will see their completion status reflected on their transcript in the ATD Learning Portal and will receive an email verifying their completion of the program. If you must miss a session, all sessions will be recorded and available in the Learning Portal for participants to review throughout the program.

About the Facilitator
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What Participants Are Saying
"I trust that ATD has the people and the resources to help me with my development. My organization recognizes ATD as a high standard for professional development in the field of training and development."
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