Top
1.800.628.2783
1.800.628.2783
Not sure what course to take? Call 855.404.2783.
Courses
EDU RDSN 120x120_ATD_ESSENTIALS BADGE.PNG
EDU RDSN 120x120_ATD_ESSENTIALS BADGE.PNG

Essentials of Survey Design

Capture the right data to create and improve programs.

Discover the techniques for designing and using the right tools for your specific survey needs.  Learn about what considerations to keep in mind when developing survey questions. Acquire best practices for administering your survey, including communication tips for supporting high response rates.

Credits: CEU 0.45 MORE
Level: Foundational
Role(s): HR/OD Professional More
Language(s): English
Course Info

Whether conducting a comprehensive needs assessment or evaluating a learning event, collecting data leads to the use of surveys. This course provides a practical framework and the resources needed to ensure the right questions are asked in the right way, capturing the correct data.

... Read More

Whether conducting a comprehensive needs assessment or evaluating a learning event, collecting data leads to the use of surveys. This course provides a practical framework and the resources needed to ensure the right questions are asked in the right way, capturing the correct data.

Content on research design, data summary, and reporting, as well as examples of different types of survey questions and instruments, will be reviewed and discussed. The course also explores various survey technologies, techniques for designing and implementing instruments to increase respondent participation, and best practices for administering your surveys. Read Less

What You Will Learn
  • Recognize the purpose of using surveys.
  • Develop SMART survey objectives.
  • Develop appropriate survey questions, given the survey’s purpose and objectives.
  • Distinguish between well-written and poorly-written survey questions.
  • Identify the target respondents to whom the survey is administered.
  • Outline elements that should be included in a survey administration plan.
  • Identify survey technologies that support development and administration of surveys.
  • Understand ways to report data so that they are perceived as usable and relevant to the target audience.
Essential Topics INSIGHT

Essential Topics. Essential Learning. Essentials Series.

I recently sat down with ATD’s Jason Sturges to learn more about the more than 50 Essentials Series online workshops that ATD Education now offers. Jason manages content curation and development for...

EDU - Colored Pencils INSIGHT

The Essentials Series

ATD’s Essentials Series Annual Pass offers a flexible and affordable way to increase your performance via interactive, online learning taught by the industry’s leading subject matter experts.

PROGRAM TOPICS
Topic 1 - Introduction to Surveys
In this session, we will review the fundamentals of using surveys to collect data. Through discussions and case study exercises, the basics of surveys will be explored including:
  • Defining surveys
  • Highlighting the value of surveys
  • Recognizing characteristics of effective surveys
  • Identifying ethical consideration when using surveys
  • Setting the foundation for using surveys
Topic 2 - Designing and Developing Surveys
During this session, we will review the process for designing and developing surveys so the right questions are asked in the right way to capture the right data. Interactive discussions, as well as case study practice, will enable participants to learn and practice the following:
  • Determining the need for the survey
  • Developing the survey’s objectives
  • Identifying the criteria for good survey questions
  • Creating survey questions
  • Developing a reliable and valid survey
Topic 3 - Implementing Your Survey
In this final session, we will discuss methods for administering a survey and reporting results. Discussions, case study exercises, and a review of available resources will enable participants to learn and practice the following:
  • Developing a comprehensive survey administration plan
  • Identifying resources to assist in administering survey efficiently
  • Managing and analyzing survey data
  • Reporting results
  • Determining next steps in using surveys
Who Should Attend

The primary audience for this course is learning and development professionals who must design surveys and questionnaires to collect data for the purpose of conducting needs assessments and evaluating program results. In addition, anyone who needs to create surveys or questionnaires to gather data can benefit from the information and hands-on practice presented during the program.

ATD Education programs are designed primarily for learning professionals – trainers, instructional designers, and organizational development practitioners – but also greatly benefit anyone within an organization who is responsible for developing others, from managers to human resources specialists

Level: Foundational
Roles: HR/OD Professional, Instructional Designer
Language: English
What Our Participants Are Saying
Dustin_Staiger
Dustin Staiger

"My involvement in ATD has given me guidance in a dynamically changing market, while making me more valuable to my organization. Joining ATD has literally been a career-defining decision for me."

JL
Jane Loda

"I can rely on ATD to present material that is very well constructed, timely, content-rich, and relevant to the challenges workplace learning professionals face every day."

Cindy_Lam
Cindy Lam

"ATD is an organization dedicated to talent development - with their research and expertise, I trust that their programs can give me what I am looking for to implement within my organization."

Facilitators
Timothy Brock

Things To Know

ATTENDANCE

Face-to-Face Courses
Participation in all originally scheduled days of the program is mandatory in order to receive the certificate of completion and CEUs. Participants who miss more than two hours of the entire program will not be eligible to receive the certificate. Participants who fulfill the attendance requirement will receive a certificate at the end of the program.

Online Courses
Participation in all online sessions at their currently scheduled day and time is mandatory to receive a completion certificate and any applicable credits.

ATD requires active participation through the program to receive credit for the class. Active participation includes, but is not limited to, participating in virtual classroom activities, discussions, breakout sessions, and intersession work. Please note that using a tablet or mobile device severely limits your ability to fully and actively participate.

For programs with five or more sessions, one missed live session can be made up by listening to the session recording in full. Participants who miss more than one live session will not be eligible to receive the certificate. For programs with four or fewer sessions, attendance at all live sessions is required to receive a certificate. If you meet the eligibility requirements, a certificate will be issued to you through the ATD Learning Portal at the end of the program. All sessions will be recorded and available for participants to review throughout the program for your reference.

CREDITS

4.5 Learning Hours

0.45 CEUs awarded

Up to 4.5 APTD Recertification Points through the ATD Certification Institute.

Up to 4.5 CPLP Recertification Points through the ATD Certification Institute.

ATD LEARNING PORTAL

Enrolled in a program? Sign in to the ATD Learning Portal with your ATD account credentials two weeks before the first day of class to:

  • Engage with your facilitator and peers.
  • Access pre-work assignments.
  • View any technical requirements.
  • Review logistical information.

TRANSFERS/CANCELLATIONS

Click here to review our cancellation policy.

FREQUENTLY ASKED QUESTIONS

Have additional questions about ATD courses? Visit our FAQs for answers.

Connect with a Professional Development Specialist to discuss what courses make sense for you or your team.