Essentials of Survey Design
With the growth of measurement and evaluation practices, developing practical, yet valid, methods for collecting data is fundamental to most learning and development functions. Whether conducting a comprehensive needs assessment or evaluating a learning event, data needs lead to the use of surveys. ATD’s Essentials of Survey Design course provides a practical framework and resources to help ensure the right questions are asked in the right way to capture the right data.
In this interactive, online course, you will discover the purpose of surveys, types of errors that can creep into survey results, and considerations when developing specific survey questions. Throughout the three sessions, content on research design, data summary, and reporting, and examples of different types of survey questions and instruments will be reviewed. The program also explores different survey technologies and a simple decision-making process so you can identify the most appropriate survey tool for your specific needs. Additionally, you will learn about techniques for designing and implementing instruments to make it easy for your respondents to participate. You will also acquire best practices for administrating your survey, including communication steps and tips for supporting high response rates.
Technical Requirements: This program is conducted in the WebEx Training Center. Special software is not required. You only need a standard web browser and telephone or VoIP capability to participate. In addition, it is strongly recommended to use a desktop or laptop computer as using a tablet or mobile device severely limits your ability to fully and actively participate in the program. Active participation is a completion requirement of ATD and includes, but is not limited to, participating in virtual classroom activities, discussions, breakout sessions, and intersession work.
The primary audience for this course is learning and development professionals who must design surveys and questionnaires to collect data for the purpose of conducting needs assessments and evaluating program results. In addition, anyone who needs to create surveys or questionnaires to gather data can benefit from the information and hands-on practice presented during the program.
By the end of this program, participants will be able to will be able to:
- Recognize the purpose of using surveys.
- Develop SMART survey objectives.
- Develop appropriate survey questions, given the survey’s purpose and objectives.
- Distinguish between well-written and poorly-written survey questions.
- Identify the target respondents to whom the survey is administered.
- Outline elements that should be included in a survey administration plan.
- Identify survey technologies that support development and administration of surveys.
- Understand ways to report data so that they are perceived as usable and relevant to the target audience.
- Online: 3 sessions, 4.5 hours total
- On-Site: Flexible dates & duration
Earn .45 Continuing Education Units (CEUs) upon successfully completing this program. This program may be eligible for up to 4.5 CPLP recertification points. This program may be eligible for up to 4.5 APTD recertification points.
Participation in all online sessions at their currently scheduled day and time is mandatory to receive completion for the program and any applicable credits. Please note that viewing a recording will not fulfill the attendance requirement. Participants who fulfill all program requirements will see their completion status reflected on their transcript in the ATD Learning Portal and will receive an email verifying their completion of the program.
ATD requires active participation throughout the program to receive credit for the class. Active participation includes, but is not limited to, participating in virtual classroom activities, discussions, breakout sessions, and intersession work. Please note that using a tablet or mobile device severely limits your ability to fully and actively participate.
All sessions will be recorded and available in the Learning Portal for participants to review throughout the program for your review.
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