ATD Blog

Free Article: Five-Minute Sales Coaching

Thursday, January 12, 2012

Its no secret that sales is a rapidly changing profession, and anything written on the topic is outdated quickly. But I recently dug through our T+D article archives and found an article written in 1998 by that continues to be relevant. Five Minute Sales Coaching, written by Linda Richardson, highlights the importance of coaching in the success of sales people and offers some tips to make it part of a sales managers daily routine. Take a quick read: Im sure youll find a few nuggets you can use today!

Five-Minute Sales Coaching

About the Author

Mike was ASTD’s Sales Enablement Community of Practice Manager. In this role he oversaw the development of resources, content, and solutions that help sales organizations become world-class. Prior to joining ASTD, Mike enjoyed a successful 15 year sales career with roles such as sales manager, sales operations director, and sales effectiveness program manager. Mike has coached and mentored many sales professionals, and developed and implemented industry leading sales improvement initiatives. Mike received a Bachelor of Science in Business Management degree from Virginia Tech and an MBA from Shenandoah University where he graduated with honors. Formerly the president of Shenandoah’s Business Alumni Club, Mike currently serves as 2nd VP on their Alumni Board of Directors.

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