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Press Release

New Book Offers the “How To” on Becoming a Consultant

Thursday, April 29, 2010
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The challenging economy and tight job market have propelled many professionals to launch their own consulting business. ASTD Press announces a new release titled Consulting Basics that is a must-have resource for anyone who works as a consultant.

Author Joel Gendelman, Ed.D., has worked with many Fortune 500 companies and knows firsthand what it takes to become a consultant. He takes pride in saying that he has made every mistake mentioned in this book. His lighthearted, conversational style makes the learning process enjoyable as he shares his 25 years of consulting experience and knowledge.

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Consulting Basics is comprehensive, yet easy to read. Readers will discover the pros and cons of consulting and learn about:

  • The four things you must have before becoming a consultant
  • Realities of daily work life on your own
  • How to sell yourself, find clients, and develop proposals
  • The client's point of view and how it impacts you
  • Setting up your practice effectively and professionally.

Consulting Basics includes charts, checklists, anecdotes, examples, and questionnaires to help the reader gain perspective, define their own situation, navigate choices, and move forward. An appendix provides sample written agreements and essential documents to have as soon as the need arises. Although, this book is written specifically for workplace training and development consultants, the lessons shared are applicable to consulting in any industry.
For more information about Consulting Basics, visit the ASTD Store at www.store.astd.org. To schedule an interview with Joel Gendelman, contact Kristen Fyfe at kfyfe@astd.org.

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About the Author
About the Author
The Association for Talent Development (ATD) is a professional membership organization supporting those who develop the knowledge and skills of employees in organizations around the world. The ATD Staff, along with a worldwide network of volunteers work to empower professionals to develop talent in the workplace.
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