Productive Employees

No Two Training Roles Are Exactly Alike

Monday, December 11, 2017

What happens before, during, and after you deliver training? What do you do if training is not the right solution? ATD’s Training Certificate can give you the tools you need to help answer those questions.

Nelson Santiago, a talent and leadership development leader with more than 20 years of experience working with all organizational levels creating, promoting, and delivering training solutions designed to enhance organizations’ business and strategic plans. He is facilitating the Training Crtificate program January 21-23, 2018, at ATD TechKnowledge in San Jose, California.

During a recent Q&A podcast, I spoke with Nelson about trends and myths in the training field. He was quick to note that there is no cookie-cutter mold for a modern training professional. Some focus on instructional design, others on facilitation, and others on management. But most do a little of everything, and that means they need to know about all aspects of the field, from conducting a needs assessment, to applying adult learning theory, to dealing with difficult participants during a face-to-face classroom event, to evaluating learning outcomes.


This can be daunting, especially since so many practitioners in our industry land in their roles through a roundabout way. In other words, few have formal education in how to be a training professional. Fortunately, the Training Certificate offers a practical, how-to overview of the entire training function. 

For instance, Nelson explains that although many people think training is simply getting in front of an audience and explaining a few things, there is actually larger framework that supports learning transfer and behavior change. This framework includes understanding and applying the training cycle and ATD Competency Model. What’s more, to get a real feel for this framework and all the parts at play, the Training Certificate program is highly interactive, says Santiago. Case in point: participants will practice writing learning objectives, as well as present and facilitate an actual training program, including use of audio visuals and handouts.

Listen to the podcast to learn about what you can expect to learn during the Training Certificate.

About the Author

Amanda Smith is the Learning & Development Community of Practice manager at the Association for Talent Development (ATD). Her specialties include educational planning, PR/marketing, and project management. Amanda has more than 12 years of experience in the non-profit sector, developing and marketing professional development programs for the adult learner.

Amanda brings a diverse and unique perspective on program development. She has worked for companies in healthcare, foodservice, commercial real-estate, and media industries, including the American Gastroenterological Association (AGA), American Society of Consultant Pharmacists (ASCP), International Foodservice Distributors Association (IFDA), Building Owners and Managers Association (BOMA), and the National Association of Broadcasters Education Foundation (NABEF). 

She also serves as president and spokesperson for the Alliance for Women in Media, National Capital Area Chapter (AWM-NCAC) in Washington, D.C.  She resides in the D.C. Metro area with her husband and two children.

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